While these are excellent benefits there are risks that a company takes on when deciding to exhibit at a trade show. Firstly, the most obvious is the cost for a trade show exhibit can be high, your chosen design and framework provides few display options or installation and dismantling of the display is difficult, time consuming and expensive.
So, with these risks it is best to make sure that you are attending the correct shows, have the right design and know that you are working with the correct modular framework company.