Trade Show Exhibit

Creating Trade Show Exhibits that differentiate you from your competition.

Trade shows are an important factor for any company within any industry. So getting involved in more is definitely a must for your business.

The key benefits to having a trade show exhibit are numerous:

it provides the opportunity to gain access to a broad range of demographics.
increases the opportunity to network with people operating within the industry
see what your competitors are innovating or which direction they are taking their company.
strengthens the bond with existing customers.
establish or strengthen your brand as a whole

While these are excellent benefits there are risks that a company takes on when deciding to exhibit at a trade show. Firstly, the most obvious is the cost for a trade show exhibit can be high, your chosen design and framework provides few display options or installation and dismantling of the display is difficult, time consuming and expensive.

So, with these risks it is best to make sure that you are attending the correct shows, have the right design and know that you are working with the correct modular framework company.

So focus on these below areas to make sure that your next show is an absolute .

Design something that stands out

If you are planning on exhibiting for the first time or for the 100th time, designing something that stands out in the aim of the game. The trade show floor is going to be filled to the brim with your competition and other companies that are vying for the attention of the same visitors as you, so make sure you are not making it easy for visitors to ignore you.

Introduce colour or powerful images.

Colour plays a massive role on the human psychology and how we depicted products/services and companies. So by including it enables you to portray a message to visitors before they have even stepped foot onto your stand. Images and pictures can be used to showcase your products and services better than copy could ever. The human brain is able to process images 60 000 times faster than text.

Make your unique selling point obvious to visitors.

A USP is something that your business does better than any of its competitors, and therefore a key motivation for your visitors to get involved with your products and services. Making it obvious to your visitors is obviously a huge focus area, as there are hundreds of other companies at the trade show who are trying to achieve the same thing as you are. So unless your displays makes your USP obvious, you’ll end up just another forgettable face in the crowd.

Interactivity increases productivity

Introducing games, product demonstrations and other interactive features allows your visitors to get more involved and holds the at the trade show exhibit floor space for longer. This then in turn provides your booth staff longer to interact with them and discuss the features and benefits of your products and services.

CHECK THIS OUT Find out how to implement more interactive features to your trade exhibit designs.

Introduce gaming stations to trade show exhibits. It will keep visitors on the stand for longer allowing your staff to showcase products and services better.

Product demonstrations and interactions allow visitors to interact with the products while booth staff explain features and benefits

Videos and animations will keep visitors entertained for a longer period of time. Introduce tv monitors and LED screens to your designs

Think outside the box with the unusual

Don’t be afraid to think outside of the normal with your next trade show exhibit design. Introducing irregular shapes, features that make your visitors change their viewing perception or items that move are all awesome ways to attract the attention of visitors walking by.

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Of Available Designs

If you are looking for some inspiration for trade show exhibit designs why not gain access to thousands of designs through our online portal. This will allow you to take the all the hard work out of the design process and get you to focus on selling your products and creating new partnerships.

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