NEXT WAY uses T3 Frame to portray a powerful message within the EU Parliament Buildings.
The brief for this project was to create a display for the UN to present and communicate a variety of messages and programmes to the Parliamentarians that roam the buildings halls of the European Parliament building in Brussels, Belgium.
The display, a 12.5m x 2.5m wall for the United Nations, scaled the foyer of the building in bright colours and ambient lighting with large UN lettering accompanying the arrangement. Its subject matter showcased the numerous development points present globally and within the EU, from reducing inequalities to cultivating industry innovation and infrastructure. Showcasing the myriad issues facing the UN, the challenge for Next-Way took shape in creating a compelling, informative, and immersive display that could be easily digested by the waves of politically-minded passer-bys. The graphic combined with the T3 Frame system allowed for the display to be easily relocated to the EU Parliament buildings. It was easily assembled and became a clean, unobtrusive display in the foyer of their building.
The entire stand was packed in two large compact cases which fitted comfortably into the back of a car. Due to security reasons that are associated with the Parliament buildings In Brussels, the stand was carried by hand over 600 metres to the foyer of the building which was the location of installation. This is a testament to the ease of transport and how lightweight the T3 Frame is.
The ease of transportation that the T3 System provides was a great asset to us especially for this project, because the location was very difficult to access. The client also already had the fabric graphic in stock, so we needed to adapt a structure that would fit the already existing graphic. The T3 system is in my opinion the most flexible system for these purposes.”Arnaud van Reysen CO-FOUNDER