Tag Heuer
FRANCE
Tag Heuer and Deleage welcome visitors to exhibition with time keeping entrance archway.
Using the T3Frame modular framework Deleage creates an easy to install entrance archway to greet visitors attending the exhibition.
BRIEF
The brief for this project was to create an entrance archway for welcoming visitors to the exhibition hall. Deleage was tasked by Tag Heuer to create a design that would advertise their position as the official time keeper of the event and also to showcase some of their time pieces on a larger scale.
OUTCOME
The design for the archway consisted of a 8 metre long and 3 m high structure. The two arches measured 3.2 metres and allowed for the an easy flow of visitors. The structure was constructed using the T3Frame‘s Fusion extrusion coupled with Velcro to allow for the rigid panel graphics to be attached to the framework. Due to the distance of the archways, Channel Braces (CHBRC) were used to secure and stabilise the structure. The four time pieces supplied by Tag Heuer were fixed onto the framework using a support bracket that was fixed directly into the extrusions.
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INSTALLATION
The assembly and installation of the entrance archway took 3 members of the Deleage team 2 hours to complete. The whole structure was transported to the location in 2 compact travel cases in the back of a small van. Allowing Deleage to save on expensive transport costs. Structures such as these are often difficult to install. Due to the modular design of the T3Frame system, the structure could be built in segments and then simply fixed together. This made the entire assembly process much more efficient.
With other systems building this type of structure can be difficult. But with T3’s modular and lightweight design we were able to build it in segments and then fix them together. It was a quick and tool free assembly.
Virginie de Neuville Director
