Tactic
FRANCE
Les Ateliers uses T3 Frame to Twist – Lock & Create a modular retail display to promote Tactic’s broad variety of fun and games in stores.
The Channel Bracket Shelf insert was used to create a versatile retail display unit with adjustable shelving.
BRIEF
The brief for the project called for Les Ateliers to create multiple retail displays for Tactic one of the strongest, most productive and fastest growing developers of board game products in Europe.
Les Ateliers created this outstanding shelved point of sale display for Tactic to display a variety of their board games to the public. The design featured custom display shelves and an alcove display area at the bottom.
OUTCOME
The design consisted of a 1.7 m x 0.7 m structure created using the T3Frame system. Key features of the design were the adjustable shelving and alcove. The adjustable shelves were fitted using our channel bracket inserts which fit into our fusion tube profile channels. This insert allows for custom size and types of shelves to be incorporated into any display and the height of the displays to be easily adjustable. This was an ideal solution for Tactic as the packaging for their board games are not of uniformed size. The alcove included in the bottom allowed for the large board games to be displayed easily.
Take a look at some other shelving solutions created using the T3Frame modular display system (shelving solutions)
The retail display was finished by cladding it in printed PVC panels mounted using Velcro and wooden shelving mounted with shelf brackets.
INSTALLATION
The assembly and installation of this retail display solution took a single member of the Les Ateliers team only 45 minutes to build. This included the mounting of graphics and aligning of shelving. What was another bonus to the design was that because T3 Frame was used as the framework, the display was lightweight and modular meaning that it was simple and cost effective to get to the venue. Packing into 2 compact travel cases, it was transported to the venue in the back of a car.
The display allowed for Tactic’s board games to be displayed to full effect to the public. The addition of the custom channel shelf brackets meant that we could add or take away shelves quickly depending on how much Tactic wanted to display.
Karene Pleau Director
