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Olson Visual uses T3 to completely transform CineEurope Conference Hall for new film releases.


The brief for project called for Olson Visual to create a display to help promote and highlight new film releases by Paramount. Paramount Pictures International wanted to fill a hallway at CineEurope with illuminated structures that would bring attention to 2 new releases namely Mission Impossible: Fallout and Bumblebee.


Olson Visual has been a vendor to Paramount Pictures for 20 years and with this being their third CineEurope event where they have provided service to Paramount they knew exactly how to fill the brief for event.

What Olson Visual delivered was a striking, multi-faceted display. Consisting of two features which provided Paramount with the utmost display versatility and functionality for the event.

The first feature was one large T3 Light wall measuring approximately 16 metres in length and 2 metres in height. It used the combination between silicon edged fabric graphics and the T3 Frame‘s Fusion tube with a Silverlite extrusion. The structure was then illuminated using the T3Wandlite solution. A section was created using curved profiles to simulate Paramount Studios’ iconic gate entrance and had a LED wall behind it.  Paramount wanted the LED screens to show trailers and special content to the attendees of the conference.

The second feature consisted of 9 double sided T3Liteboxes each measuring 1.5m wide and 2.5m high. These were displayed in various parts of the event and moved to accommodate different events that Paramount held.

T3Liteboxes can be designed to customer or standard sizes and provides a vibrant and versatile solution to graphic displays. To find out more about this solution visit the product page by clicking HERE.


Olson Visual was able to transport these large structures in a series of compact rolling cases due to T3’s renowned modular and lightweight design. The installation of all the T3 Light walls took 2 members of the Olson Visual team a mere 4 hours from start to finish. While the 9 T3Liteboxes were installed by an additional 2 members in 4 hours as well. Which is a remarkable achievement considering the extent of the structures and the location.

Olson Visual delivered a fantastic result for this project. They were able to incorporate all of Paramount’s requested features while creating structures that Paramount can reuse and reconfigure for other upcoming events.

T3 provides us with the flexibility to work with digital displays which is bonus to offer to our clients. Also, the fact that a large display can be produced and shipped in rolling cases and a pallet which can be delivered almost anywhere makes projects like this efficient and easy for us.

Rick Olson President of Olson Visual

T3 Systems