AC Milan Case Study

DISTRIBUTOR distributor
COUNTRY Italy, Europe Italy, Europe
SOLUTION solution logo

An iconic stadium with much sporting history, the San Siro Stadium is home to one of the most successful football clubs in the world, but it also plays host to a wide range of events and private functions. We worked in partnership with Wow Designs and AC Milan Football Club to decorate and prepare a space for a private function hosted by the club using our high-quality products.

About San Siro Stadium

San Siro Stadium, the home of AC Milan Football Club, the winners of 49 trophies including the 2007 FIFA Club World Cup, is located just 5 miles west of the heart of Milan. The host of three Champions League finals, the San Siro Stadium is an iconic sporting venue that oozes history and talent. Alongside its sporting fixtures, the San Siro Stadium is the perfect location for corporate events, private parties, gala dinners, music concerts, and conventions.

AC Milan T3 Systems Case Study

T3 Systems Italy at San Siro Stadium

Our team at T3 Systems Italy worked collaboratively with Wow Designs at the San Siro Stadium to meet the specifications of the function that AC Milan Football Club was hosting.

To decorate the private function space, we used SEG fabrics with high-quality prints on them to cover three of our T3Frame Towers. These decorations worked perfectly to match the theme of the function and to enhance the setting of the beautiful and iconic San Siro Stadium.

AC Milan Trade Show

Our partnership with Wow Designs included prioritizing ways to maximize the function space and keep it widely accessible and well-organized. We prioritized its accessibility and adaptability by using wheeled counters throughout the venue, which could be easily maneuvered and relocated to suit the changing needs of the event.


Thanks to the modular design of the frames and displays that we set up at the San Siro Stadium, they are easy to reconfigure, meaning that the club can reuse the displays and frames for any future events and conferences that they host. Rather than being a one-off purchase, our systems are a long-term investment, offering real value for money.

The SEG fabrics that we used to cover the frames created a seamless and luxurious finish, which was very important for the world-leading football club. What’s more, replacement graphics are available, and because they’re easy to install and remove, the venue can easily switch out the graphics for future events.

By partnering with us at T3 Systems Italy, you don’t have to worry about needing lots of different tools for assembly – instead, the set-up is easy, quick, and accessible. Our high-quality, professional products can transform any setting for an event or conference. For more information about our services and our available products, please get in touch.
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