CINEMACON

DISTRIBUTOR distributor
COUNTRY UNITED STATES UNITED STATES
SOLUTION solution logo
BUILD TIMES 6 HOURS
ASSEMBLY 4 PEOPLE
DIMENSIONS 52MX 3M X 0.5M
CATEGORY CONFERENCE

Create mega structures with T3 Systems. Olson Visual create a 170-foot-long light wall for cinema distribution giants.

The brief called for a display that would help Focus Features to celebrate their 15-year anniversary and STX Films to rapture attendees at CinemaCon 2017.

Focus features Anniversary

One of our largest displays to date was created, consisting of a 170’ long illuminated T3 light wall. The entire display had to be broken into three separate structures due to the location of a fire exit door, which was only made possible due to T3 Frame’s modular design. The dimensions for the wall segments were 101’ long x 8’ high, 57’ long x 8’ high and finally 13’ long x 8’ high. All the wall segments were illuminated using T3 Wandlite.

STX Films

The structure created for STX Films was a 96’ long, 6’-9’ high and 24’’ deep step and repeat T3 Illuminated wall. The structure was lit using a LED lighting system that allowed the event producers to remotely control the intensity of the lights. Lights could be dimmed or even shut off during interviews and trailer previews. The 96’ wall was broken into 5 separate segments, which gave it the step and repeat look. Due to space on the stage and available time, the team at Olson pre-built the 5 segments and wheeled them in for installation and dressing with graphics.

The crowd of 4000+ watched as the T3 structure with the beautifully printed STX logo patterned graphic would light up and go dark instantly when a film trailer was played on the large screen overhead. It was another example of why T3 is the best choice for event structures. The display and graphic for Focus got a fantastic response from the public, one of the members of Focus Features actually said it was so beautiful, they may cry.

Rick Olson

T3 Systems